King Kraft
A Brew with a Tale - Teaming up with Sheraton Kraków, we dove into creating King Kraft, a beer brand that's all about Kraków's legends. It's not just beer; it's a tribute to the city's rich folklore, designed to delight guests and locals with a taste of tradition and history.
Legends on Labels
Each of the seven King Kraft labels is a piece of art, hand-drawn to bring an old Kraków legend to life. Every label tells a different story, using colors and sketches that take you back in time. It's a blend of art and ale that turns each bottle into a collector's item.
Starting with a name that hints at royalty and craftsmanship, we developed a logo that's a cool mix of old and new. Designing these labels was a journey from sketching out legends to creating ready-to-print artworks. Every part of King Kraft was designed to make it not just a beer, but an experience.
